Why is Marketing is important?
Why is marketing is so important..... Hello Folks, recently I have started a small venture in the manufacturing segment. I was checking the sales, as it was stuck at some figure from the last two months. I found something is wrong in the whole process. I started production first and marketing later. This hammered my business very much in growth and sales. Today we are living in where we have to reach out to the customers, they won't walk to you. As they have multiple options available in a market. What I have observed in all SMEs, usually people put their focus on manufacturing and operation only. This is a very common mistake in young Entrepreneur. But, sadly this is the wrong flow while starting a new venture. In India, customers are very concentric while purchasing anything in the market. In our country, there are many different buying patterns and purchasing patterns according to culture. As an entrepreneur, you have to create an image...